The 3 Videos Every Small Business Should Have: Awareness, Social, and About Us
One Video Isn’t Enough
Many Atlanta small businesses create a single “promo” video in the hope that it covers everything, but one video can’t do it all. To connect with your audience, build trust, and stand out, you need a set of videos that work together to tell your story and sell your business.
At Exit Right Productions, based right here in Atlanta, we’ve helped local businesses and brands across Georgia create these foundations. Here are the three essential videos every business should have:
The Awareness Video
The Social Video Series
The About Us (Brand Story) Film
Why Video Strategy Matters
Video is your most powerful storytelling asset. People remember 95% of a message delivered through video versus only 10% through text.
When each video serves a defined goal — awareness, engagement, or connection — your message and your brand stay relevant long after viewers have scrolled away. A strong video strategy ensures you’re not just creating content; you’re creating momentum.
🎯 Why Local Video Matters for Atlanta Businesses
Atlanta’s business community thrives on personal connection and storytelling. A well-produced video that reflects your people, your culture, and your city resonates with your audience. Whether you’re filming in Midtown, Alpharetta, or Auburn, by using locally rooted visuals, your audience sees themselves in your story.
Video #1: The Awareness Video (for Atlanta Small Businesses)
“Make a great first impression.”
Your Awareness Video is your digital handshake. It’s often the first time someone meets your brand, so it needs to grab attention instantly.
Your Awareness Video should tell us:
Who you are
What you do
Why it matters
This video performs best when it is short (30–90 seconds) and purpose-driven. Use it on:
Your website homepage or landing page
Social ads (YouTube, Instagram, LinkedIn)
Sales meetings or event intros
The Awareness Video is a great way to introduce prospective customers to your brand, and when done correctly, connects them to your mission. Though it may sound similar to a standard “promo” video, the Awareness Video’s sole focus is to introduce you to your audience. By skipping the sale (this time), you are able to establish yourself as a community member that wants to connect instead of a business that wants to sell.
Video #2: The Social Video Series
“Stay visible. Stay valuable.”
Once people know you, stay in their feed and on their mind. That’s where Social Videos shine.
Short, conversational clips for Instagram Reels, LinkedIn, or YouTube Shorts keep your audience engaged between major campaigns.
Client stories or testimonials from local projects
Day-in-the-life clips from your Atlanta team
Quick industry tips or insights
Behind-the-scenes moments from on-site shoots
These videos build frequency and familiarity, and the best part is that you don’t need a film crew to do this yourself! At Exit Right Productions, we can help you build and execute a Social Video Strategy that targets your specific goals and that enables you to create some of your own content between productions. Our team is always on hand to offer assistance and come up with creative and fun ideas to keep your brand engaged with your audience.
Video #3: The About Us (Brand Story) Film
“Where trust and emotion meet.”
This is your anchor piece — the heart of your brand’s visual identity. Typically 2–3 minutes long, it lives on your About page, proposals, or YouTube channel.
The About Us film dives deeper by sharing:
Why you started
What drives your team
How you impact your clients and community
Through interviews and cinematic visuals, viewers see the real people behind your brand. Pair it with testimonial or behind-the-scenes clips for maximum impact.
How These Three Videos Work Together
These three videos form a connected system — not isolated pieces:
Awareness Video — attracts new viewers.
Social Video Series — builds ongoing engagement.
About Us Film — creates emotional connection and trust.
Aligning tone, color, and messaging across all three makes your brand feel cohesive and professional.
How Exit Right Productions Builds Your Video Ecosystem
We don’t just shoot videos, we craft content ecosystems for Atlanta businesses.
Strategic planning: each video supports your long-term marketing goals.
Efficient production: we capture enough footage in one day for multiple deliverables.
Intentional editing: tailoring content for websites, social media, and ads.
The result? A single project that yields months of strategic on-brand content built for Atlanta’s fast-moving market.
Build Your Foundation Here in Atlanta
You don’t need endless videos to make an impact — just the right three.
Start with an Awareness Video to introduce your brand, add Social Videos to stay visible, and finish with an About Us Film to inspire trust and connection. With these in place, your business gains a consistent voice, presence, and story that drives real results.
If you’re a Metro Atlanta business ready to build your video foundation, let’s talk strategy. At Exit Right Productions, we help local brands design video plans that connect, convert, and last.
